India’s leading food and beverage brand is not ‘high in nutritional quality’. Eating healthy seems to be gaining ground. More and more people are becoming aware of the food they eat and the type of ingredients they choose from supermarket shelves. Current trends have also led many food and beverage brands to introduce a more “healthy” or nutritious line of food products to meet growing demand. One can see a lot of options – whole grain flour, brown rice, canola oil, nutritional seeds, fortified cereals, and more. With a wide variety of food products hitting stores every day. Also government regulators are enforcing stricter standards to ensure good quality food products reach consumers. However, here is some shocking news.
India Spotlight : India’s leading food and beverage brand
According to a recent India Spotlight on Nutrition Index survey report, in 2016, no more than 12% of beverages and 16% of food sold by India’s nine major food and beverage companies were of “quality high nutrition”. The -profit Foundation, funded by the Bill and Melinda Gates Foundation. Evaluated the nutrition policies, practices and also disclosures of manufacturers in India and around the world. All nine companies assessed said they are committed to tackling malnutrition. But most do not or produce very little packaged foods fortified with micronutrients. Micronutrient fortification is the process of adding micronutrients – vitamins and minerals – to foods to address nutritional deficiencies. It is known to be an affordable and effective way to improve people’s micronutrient status.
India faces two opposing nutritional challenges:
Malnutrition and increasing obesity, especially in children. Packaged food consumption is steadily increasing across the country, especially in urban areas. Also the new Nutrition Index has revealed that most are failing to meet India’s two nutritional challenges. Delhi’s Breastmilk products were rated as the healthiest among the nine companies assessed. As 77% of their revenue comes from consuming dairy products. Hindustan Unilever and Britannia were ranked second and third. Nestlé India is ranked seventh. The index is based on what is known as “product profiling” based on the nutritional quality of products and the relative sales of healthier and worse products. It also assessed the compliance of nine companies with India’s nutrition labeling regulations. “We are trying to explore opportunities to underpin products across all portfolios. Some of our existing enhancement products include Masala-e-Magic and CEREGROW.”
The index recommends manufacturers improve their product profiles by making nutritious products more affordable for low-income consumers. According to the survey, between 2 and 5% of products are fortified with micronutrients that are not present in the Indian diet. Wheat and dairy products are mostly fortified with vitamins A, D, C and iron, but most manufacturers don’t add healthy products. “Also, aside from one or two examples of companies using iodized salt to make their products. Most are not just using micronutrient-fortified ingredients like wheat or milk,” the index states 카지노사이트.